Dankso Website and Collateral

2007

The rebranding of a shoe company created and staffed by do-gooders. What started as a small clog operation quickly grew into a multi-million dollar business that holds treating its employees, the environment, its surrounding community and the comfort of feet across the nation with the best care possible. This new brand aims to accomplish four things: fuse the company and its set of guiding principles as one; tell the company's true story of corporate responsibility; convey the company's fun, quirky personality; and present the product as fashion-forward shoes with a distinct, ownable style. The use of bold, witty headlines mixed with pop colors and playful lifestyle photography convey the optimism and forward momentum held dear to this company.

The spirit of this brand is infused throughout its website, in-store signage, shoeboxes and catalogs.

Brand Authors: Lindsey Gice
& Cory McCall
Art Direction/Design: Lindsey Gice
Copywriting: Cory McCall
Creative Direction: Steve Penning
& Darryl Cilli

created at 160over90